Vidaterra was born from a simple desire to do something good for the earth, for animals, and for people.
Food and farming have been central to my life for a long time—first as a patient, then as an informed consumer, and now as a career. In my early twenties I was diagnosed with a serious digestive disease and spent much of that decade trying to rebuild my health. Food seemed to be both the problem and a potential solution, so I read everything I could find on the topic. I learned how our food is grown, how animals are farmed, and how our industrial production systems are destroying our land, perpetuating animal cruelty and hurting the people they’re meant to nourish.
From that point on, I tried to buy from farms I knew, support organic growers, and seek out animal products from places I could actually visit. Over the last 25 years I have tried to support this space with my consumer dollars. Lately, I think I’ve seen something shift. Regenerative, ecological, organic farming is starting to move from the fringes. Large farms, food processors, investors, and governments are starting to pay attention.
Vidaterra exists because we want to help move that change forward.
Sheena Archer, Founder, Vidaterra
Sheena Archer has over 20 years of operating experience in the museum, nonprofit and public transit sectors. She managed teams of 250 people across North America, the United Kingdom, and Europe, overseeing Constellation Software businesses that served 2,000 customers in 81 countries. She has worked extensively in mergers and acquisitions.
Constellation Software (TSE:CSU) is one of Canada’s best-performing public companies known for acquiring and growing specialized software businesses.
Why Land Regeneration and Regenerative Farming? Because it’s where we can have the biggest impact.
Agriculture is one of the largest sources of the gases heating our atmosphere—but it can also be one of the most powerful ways to cool it. When we farm differently, we can pull carbon out of the air, store it safely in the soil, regrow our landscapes, and create desperately needed habitat for wildlife. At the same time, we can grow healthier food and support human wellbeing. The best part? The tools and knowledge to do this already exist.We don’t need to wait for some new technology. We can plant a tree. We can stop spraying a field. We can change how we confine animals.
The time to act is now. The time to support regenerative farmers is now. The time to heal our earth is now.
Vidaterra is a startup: we’re thinking big—but we’re also honest about starting small.
- If we can bring a few acres of soil back to life and stop a field from being sprayed with harmful chemicals, that’s a win.
- If we can give a few more animals safe, outdoor lives in healthy pastures, that’s a win.
- If we can plant trees and hedgerows and watch birds and bees return, that’s a win.
Each of those “small” wins matter. Acre by acre, field by field, we can turn our land into living, resilient ecosystems that feed people, shelter wildlife, capture carbon and help heal the earth.
That’s what Vidaterra is here to do.
